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The Harsh Truth About Amazon Section 3 Deactivation: My Story, Lessons Learned & What Every Seller Must Know.

Personal • Practical • Legal
The Harsh Truth About Amazon Section 3 Deactivation — My Story, Lessons, & a Real Plan
If you sell on Amazon, you probably know how powerful the platform can be. But you may not know how quickly Amazon can remove that power with one short email: “Your Amazon seller account has been deactivated under Section 3 of the Amazon Services Business Solutions Agreement.”
This post is my full, unfiltered account — why my account ClickWix was deactivated, how I responded, the exact message I send to sellers who contact me, the real probability of success, what scams to avoid, and crucially — the practical, permanent solution I recommend: build your own brand and website.
What Section 3 Means — and Why It’s Terrifying
Section 3 is used by Amazon for serious problems: related accounts, policy abuse, and other “high-risk” behaviours. The platform’s automated systems link accounts using signals like IP addresses, device/browser fingerprints, payment methods, and sometimes even email or business-name similarities.
The result: your account can be marked as related or high-risk and then deactivated — often with very little human review and very limited appeal success rates.
Exactly How My Account Was Flagged (Short Version)
My brother runs a different seller account — Fun Entity. That account received a trademark violation. I briefly helped him with listing support while connected to the same Wi-Fi network. A few days later, my ClickWix account was deactivated for a related-account flag.
Core facts:
- I never owned Fun Entity; it was and is owned by my brother (different GST/PAN, separate bank accounts).
- I assisted for basic listing help only and stopped on 15 July 2025.
- ClickWix has separate GST, PAN, bank accounts, email IDs, addresses, and devices — all documented.
The Honest Reply I Send to Sellers (Copy this if you need)
Hi, thanks for reaching out to ClickWix!
Regarding Amazon Section 3 deactivation, there is only about a 90% chance of NOT getting reinstated even in the best-case scenarios. That’s why I generally recommend not investing too much time or money into this process.
Instead, it’s far more reliable to focus on building your own brand and official website. This helps build credibility, gives you full control over your business, and allows you to earn 100% profit without any commission deductions.
I’m sharing this based on our own experience as well — our account was once deactivated due to a related-account policy issue. My partner’s account was flagged for a trademark violation, and because we were on the same Wi-Fi network, my account was also affected shortly after.
Also, let me explain this in simple words — even if Amazon’s owner Jeff Bezos himself noticed this issue, or even if God came down to help, nothing could be done, because Amazon’s strict policies simply don’t allow it.
Please be cautious as well — there are many fake service providers who collect payments but fail to deliver genuine results.
So honestly, it’s better to move your products to your own website and grow through Google Ads and other verified marketing channels.
I hope this explanation makes things clear. Wishing you all the best for your future reactivation.
Why Reinstatement Is So Uncertain
Even when you prepare a long, fact-rich appeal, Amazon’s automated systems may still auto-reject or deprioritize a manual review. Reinstatement success requires:
- Clean, concise Plan of Action (POA)
- Strong, verifiable evidence (bank statements, GST/PAN docs, device/IP logs)
- Sometimes, luck — a human reviewer willing to examine the case
Because of the low success probability, I recommend treating reinstatement as high-effort and low-probability.
Scams & Dangerous “Reinstatement Services” — How They Operate
After deactivation you will be contacted by multiple “experts” promising guaranteed reinstatement. Most of them:
- Use copy-paste POAs or AI-generated text
- Claim they have inside contacts at Amazon (they don’t)
- Charge large sums (₹8k–₹50k+) with no meaningful proof of success
Red flags: Guarantees, upfront large payments, no request for verifiable proof, and pressure tactics. If they promise a 100% fix — walk away.
The Emotional Toll & Practical Advice for Your Mental Health
Losing access to your Amazon store harms your income and your mental health. Sellers report anxiety, sleeplessness, and a sense of loss. Practical steps that helped me and sellers I supported:
- Take a 24–48 hour break to stabilise emotionally — then act.
- Document everything — emails, dates, actions taken, who you spoke to.
- Talk to another seller or a trusted advisor — you are not alone.
The Real, Permanent Solution — Own Your Brand & Channel
Amazon offers customers and visibility — but it does not provide permanent control. Your long-term safety is building:
- A brand with owned assets (website, domain, email list)
- A marketing funnel (Google Ads, Meta Ads, SEO)
- Direct customer ownership and retention channels (email, SMS)
Benefits of your own website:
- 0% risk of suspension by a marketplace (platform-independent)
- Full control over pricing, returns, and customer data
- Higher margins — no marketplace commissions
- Ability to scale using ads and organic traffic
What To Do RIGHT NOW If Your Account Is Deactivated
- Prepare one concise, well-documented appeal (POA) and submit it once. Do not spam Amazon with dozens of similar appeals.
- Gather evidence: bank statements showing Amazon settlements, GST/PAN, invoice copies, proof of device separation, and legal declarations.
- Do not pay large sums to unknown agencies. If you hire help, insist on verifiable credentials and small milestone payments.
- Immediately begin building your website/funnel and move at least some inventory to other channels.
- Keep clear records — dates, file names, and copies of everything you submit to Amazon.
What I Prepared — My Documents & Actions (You Can Use This As A Template)
Below are the exact types of documents I prepared and referenced in my appeals. I am sharing them so other sellers can model their own evidence correctly:
- Final Appeal — a clear narrative and timeline (concise version preferred).
- Signed Declaration of Disassociation — notarised if possible, shows you are not owner of any linked account.
- Plan of Action (POA) — root cause, corrective actions, preventive measures (concise, bullet points).
- Bank statements showing Amazon settlements into the business account.
- GST certificate, PAN copy, official business address documentation.
- Device/IP logs if available (show separation dates).
Examples: A Short, Amazon-Friendly POA (Copy-Paste & Edit)
Root cause: Accidental IP/device overlap with a related account during listing assistance on 15 July 2025.
Corrective actions: Stopped all overlap (15 July 2025), assigned exclusive devices and dedicated internet for ClickWix, updated credentials and enabled MFA, removed non-essential payout methods (28 July 2025).
Preventive measures: Permanent ban on shared access, monthly compliance audits, dedicated hardware and network for ClickWix operations.
Common Questions — Quick FAQ
- Q: Can Amazon reinstate my account?
- A: Yes, sometimes — but probability for related-account cases is low. Prepare a strong concise POA and evidence; submit once.
- Q: Should I pay a reinstatement service?
- A: Be extremely cautious. Verify reviews, ask for prior case results, request small milestone payments, and never accept guarantees.
- Q: How do I avoid this issue in future?
- A: Never share devices, networks, browser sessions, bank accounts, or login credentials between different seller accounts. Use MFA and dedicated hardware for business operations.
- Q: What if I need emotional support?
- A: Talk to peers, join seller communities, and focus on actionable steps. Pause, document, then act.
Parting Words — Practical & Emotional
If your account is suspended, do one well-prepared appeal and save your energy for building a permanent, platform-independent business. Amazon can grant reach but never full control — your brand and your website give you long-term security.
— Prajwal (ClickWix)
Email: clickwixofficial@gmail.com • WhatsApp: +91 9480002810
Want me to help you personally?
I can:
- Convert these templates into a brand-stamped PDF you can submit to Amazon.
- Create a 350-word compact POA for the Amazon appeal form.
- Design a simple landing page and Google Ads funnel to move sales off Amazon.





